In 2014 customer relationship management was the dominant use of bulk sms and accounted for 30% of the revenue generated, however robust growth in e-commerce has ultimately led to significant gains in marketing, mobile payments and banking's use of the channel.
SMS as a marketing channel.Īccording to a report published by Zion Market research in May 2017, the size of the bulk sms market will grow by 27% between 20. Almost every person on the planet with a mobile phone will have at some point received an sms, and in many cases this might very well have been a marketing message sent from an organization selling, marketing, confirming, or simply reminding us to engage. It's been over 25 years since the first sms was sent with a simple "merry Christmas" message, and in that time the value of sms and bulk sms as a marketing communications tool has grown significantly. In a world dominated by mobile communication, where marketing messages influence almost everything we do, the importance of a short single message to a multitude of potential customers, in one effective push of a button is an attractive marketing solution.īulk sms and the technology allowing for the send of short messages to many in one go has therefore become a preferred marketing communications method.